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Effective Date: September 2025
PUNKPHASE (operated by Willow Lab, “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you use our website and services.
1. Information We Collect
We may collect the following personal information:
- Required for purchase and delivery: Name, contact number, email, shipping address, payment information
- Membership/Account: ID, password, email
- Marketing/Analytics: Cookies, device information, browsing activity (through Meta Ads, Google Analytics, etc.)
2. Purpose of Collection and Use
We collect your information for the following purposes:
- To process and deliver your orders
- To provide customer service and respond to inquiries
- To operate and improve our website and services
- To conduct marketing and advertising (including paid social media ads)
- To comply with legal obligations
3. Retention and Destruction of Personal Data
- We retain personal data only for the period required by law or as necessary to fulfill the purposes above.
- For example:
- Transaction records (payment, shipping): 5 years (according to Korean e-commerce law)
- Customer inquiries: 3 years
- Membership info: until account deletion - Data will be safely destroyed once retention periods expire.
4. Sharing of Personal Information
We do not sell or share your data with third parties, except in the following cases:
- Payment processing partners: Toss Payments, card companies, banks
- Shipping carriers: Domestic and international courier services
- Marketing/Analytics tools: Meta (Facebook, Instagram), Google, Shopify
- When required by law or government authorities
5. Use of Cookies
We use cookies to provide a better shopping experience, analyze traffic, and deliver personalized ads. You can disable cookies in your browser settings, but some features may not work properly.
6. Protection of Personal Information
- We use encryption, secure servers, and other safeguards to protect your data.
- Access is restricted to authorized personnel only.
7. User Rights
You may request to view, correct, or delete your personal information at any time. For assistance, contact us at the email or phone number below.
8. Contact Information
- Company Name: Willow Lab
- Address: 426 Neungdong-ro, Gwangjin-gu, Seoul, 3F MG Building
- E-mail: willow_lab@naver.com
- Tel: +82-70-8080-0459
